International concert promoters, Live Nation, are trying to change the way you buy concert tickets. Actually they are trying to do away with tickets altogether. Live Nation will experiment with smart-chip wristbands at a number of Uk Summer festivals this year. This is an attempt by Live Nation to cut down on ticket fraud.
In addition to concert entry the wristbands will allow concertgoers to purchase food and drinks. Currently each concertgoer would have to verify their identity in order to gain entry. Live Nation has not said anything about whether or not people wil be able to resell their tickets should they not be able to attend.
see story here:http://www.fastcompany.com/1597432/concert-promoters-aiming-for-chip
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