Friday, March 19, 2010

Yelp reviews: The customer isn't always right.

Social media review site Yelp.com, is being sued for extortion by several business because it offers a paid service that will move bad reviews to the end of a listing. This service also allows business owners to identfy any bogus reviews and have them completely removed.
The legal issue being debated is whether or not Yelps' service is a form of extortion. Yelp spokesperson Vince Sollitto recently said that Yelp needs this "review filter" system in place to protect businesses from reviews by people who just want to bash them because they had a bad day.

Full article here: http://www.fastcompany.com/1588083/yelp-law-suit-legal-extortion-social-networking-review-business-smartphones

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